2016 Webinar Series - June

Outsourcing Content Management: A 360-Degree View

    Jill Andreu
    Naylor Association Solutions
    Vice President of Content Strategy and Development
    Liz Richards
    Material Handling Equipment Distributors Association
    Chief Executive Officer
    Just because you are accountable for content creation and member engagement, doesn’t actually mean you have time to do it all – not to mention do it all well. If the thought of trying to justify a new head count, or trying to outsource some of your communications has crossed your mind, we encourage you to watch for a closer look at the pluses and minuses of outsourcing content and entrusting external forces to be the voice for your association.
    This session covers:
    •    Questions you should ask to determine if outsourcing is right for your association;
    •    Staffing and other pain points for small, medium and large associations from the 2015 Association Communications Benchmarking Study;
    •    What to expect (and not to expect) from an outsource partner vs. an internal hire;
    •    What your expected ROI should look like.

    Who should attend?
    •    VPs and Executive Directors who are accountable for communications and member engagement
    •    Mid-level managers and directors who need an extra set of hands
    •    Associations of all sizes who produce integrated communications through print and digital periodicals, social media and/or video