Jon Meurlott, Group Vice President, Naylor Association Solutions Jon joined the Naylor team in March 2001 as a sales professional. Jon has held many advertising sales leadership positions over the past 14 years and currently serves as Group Vice President, overseeing eight Group Publishers and their specialized industry market teams. His team’s primary focus is to ensure Naylor’s association partners consistently achieve their communication and non-dues revenue goals. Jon is one of many champions of Naylor’s core operating values and firmly understands the keys to success are “Belief in Product” and the “Ability to Convey Belief.” Jon is a graduate of the University of Florida and is a former United States Marine who also spent 13 years as a sales professional in the insurance industry.
5 Tips for Maximizing Non-Dues Revenue from Your Communications Vehicles
There are two universal truths about non-dues revenue: Associations love it, and they can always use more. During this hour-long webinar we cover essential non-dues revenue truths associations should know to maximize their non-dues revenue earning potential.
We cover: • How to encourage advertising to engage members and support your industry relevance; • How a communication gap analysis can help you learn about perceived and real strengths and weaknesses of your communications programs; • How to recognize what your advertisers want and how to best deliver it to help them reach their advertising goals; • How to best invest your resources for maximum return; and • How to arm your sales team with the right tools to maximize non-dues revenue.
Who should watch? Anyone
responsible for communication non-dues revenue generation for a trade or professional
association, including VP/ director/manager-level communications staff and executive directors of small-staff associations.
Laura Taylor, Director of Naylor Online Solutions Laura oversees online customer service and sales management for trade
and professional associations who work with Naylor on digital platforms
that increase engagement and non-dues revenue. Laura began on the Naylor
sales floor before moving into a management role in March 2011. She and
her team stay on top of the latest trends in b-to-b media and
technology to maximize engagement, efficiency and revenue for