2016 Webinar Series

Email Marketing: The Workhorse of Online Communications

Email may not be a glamorous or sexy way to communicate with your members, but its low cost and versatility make it the workhorse of online communications.

Throughout this 60 minute webinar you will learn how your association can email more effectively through a better understanding of why people open, read and respond to email promotions and announcements. We’ll also cover how to measure your results and take advantage of your data to glean customer insights.

What you can expect to learn:

  • Learn how to establish a practical, focused email strategy.
  • Learn what elements to consider when sending your emails.
  • Learn how to read and interpret email metrics, and use them to improve your email campaigns.
    Kelly Clark, Online Marketing Manager, Naylor Association Solutions
    Kelly establishes online marketing strategy including email, SEO, search engine and social media marketing for all digital products for Naylor Association Solutions. She also coordinates content for AssociationAdviser.com, teaches digital analytics and social media usage, and monitors Web traffic for the promotion of online advertising opportunities. Kelly has conducted community-based research for social development and public health, worked in communications for the biotech, nonprofit, and museum fields, and holds a master’s degree in mass communication from the University of Florida.

    Ferdinand Libunao, Marketing & Communications Manager, American Society for Healthcare Human Resources
    Ferdinand Libunao is the Marketing & Communications Manager for the American Society for Healthcare Human Resources Administration (ASHHRA) of the American Hospital Association (AHA). He directs  all communication activities to uphold the society’s brand guidelines and manages the society’s marketing efforts to drive membership engagement. He is also responsible for ASHHRA’s annual conference sponsorship sales and fulfillment.
    Speakers: