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2015 Webinar Series

Developing Your Roadmap for Success: Findings from the Annual Association Communications Benchmarking Study

During this 45-minute webinar recording you will receive insight on and direction for your communication plan formulated on results from Association Adviser and Naylor Association Solutions' annual Association Communications Benchmarking study. Data presented is based on responses from more than 700 association executives representing small, medium and large associations across numerous industries.

We cover:
  • What the current association communications landscape looks like;
  • How to recognize your association’s communication strengths and opportunities so you can optimize your efforts by doing more of what works and less of what doesn’t;
  • Patterns and trends in how associations manage their communications; and
  • Tips on how to improve overall communications with members, stakeholders and team members to ensure better engagement, education and more.
As you develop your 2016 communication plan, this webinar will help outline your roadmap for success through data, tips and best practices for planning a comprehensive communication program.

Who should watch? Anyone responsible for the communication function for a trade or professional association. Including, VP/ director/manager-level communications staff; executive directors of small-staff associations.
Jill Andreu, vice president of content strategy and development for Naylor Association Solutions
Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s content department. Her diverse Naylor career – starting as an editor then moving to managing editor, publisher and group publisher – bring both an editorial and strategic business growth perspective to the company. Jill is also responsible for execution of Content 360, a program that provides content strategy and leadership to the association marketplace.