The 4 C's of Engagement: Capture, Customize, Curate & Communicate
Recommendations and findings from the 2019 Association Communications Benchmarking Report

Webinar Archive - Recording
This webinar highlights findings from the 2019 Association Communications Benchmarking Report, along with important recommendations and tips based on the top challenges and trends identified.
After listening, you will:
  • Understand the state of the association communications marketplace, including top challenges associations are currently facing.
  • Implement recommendations on how to effectively incorporate and manage the 4 C's of engagement into your 2020 communications program.
  • Assess growing trends reported year-over-year and what new communications tools your association could be using to better engage members and increase non-dues revenue.
  • Hear from the American Society for Quality (ASQ) - the highest scorer across all categories in their 2019 Association Communications Best Practices Report Card - about what strategies and approaches they use to ensure a successful communications program.

Meet The Speakers

Sarah Sain
Director of Content,
Member Communications
Naylor Association Solutions
Dawn Caous
Director,
Marketing Communications
American Society for Quality (ASQ)
ASQ received the highest overall score across all five communications categories in their 2019 Association Communications Best Practices Report Card.

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