Where Perception Meets Reality: The state of association communications and recommendations to improve
During this one-hour session we will cover: • The state of the association communications marketplace as shared with us by your peers, spanning small, medium and large regional and national associations and professional societies. • Core areas of the Benchmarking Report data and the Best Practices Report Card including communications planning,
effectiveness, strategy, customization and measurement to review year over year changes and industry recommendations. • Actionable tips to help you to
recognize your current communications strengths and opportunities so you can optimize efforts to achieve more. • Live review of participating associations' questions tied to their Best Practices Report Card scores.
Who should attend? • VPs and executive directors who are accountable for communications and member engagement. • Communications, marketing and membership team members responsible for member engagement, content development, research and event planning. • Associations of all sizes who produce integrated communications through print and digital, social media, events, learning platforms and/or video.
Meet Your Host
Jill Andreu Naylor Association Solutions Vice President of Content Strategy and Development
To join the conversation take the 2016 Association Communications Benchmarking Survey today!
One thing we know to be true of associations is that it’s more critical than ever to make every message count.We invite you to join us for a comprehensive look at membership communication trends, best practices and resource investments by showcasing data from Association Adviser’s Communications Benchmarking Survey and Report.
Hands down, this webinar will be the best way to digest our annual Association Communications Benchmarking Survey and Report and is your opportunity to learn how you can apply these insights to your association’s communication strategy and programs.
Already took the survey and interested in downloading your Best Practices Report Card? Login now to download it today!